Channel Receiver
Mobile Banking: Over-hyped Gimmick or Credible 21st Century Banking Channel? (Strategic Focus)—Aarkstore Enterprise
Aarkstore announce a new report “Mobile Banking: Over-hyped Gimmick or Credible 21st Century Banking Channel? (Strategic Focus)” through its vast collection of market research report.
Introduction
A decade after the arrival of the first mobile banking services, actual usage remains modest in many countries. This inevitably begs the question is mobile banking is an over-hyped gimmick, or is it in fact a credible 21st century banking channel?
Scope of this research
- This report examines the impact and future growth of mobile banking, and assesses whether it will become a mainstream interaction channel.
- The report assesses the opportunity for mobile banking services in both developed and developing markets.
- Geographic coverage includes Europe, North America, Asia, sub-Saharan Africa and Latin America.
Research and analysis highlights
The key findings of this report indicate that mobile banking is a credible channel, but usage in developed markets will remain low. IT spending on mobile banking is continuing, but it is not the highest priority channel for investment.
Mobile banking’s greatest opportunity involves serving the needs of the unbanked, but financial institutions and technology vendors must be prepared to play the long game where revenue generation is concerned.
Key reasons to purchase this research
- Gain insight into why the growth of mobile banking will remain modest in developed markets.
- Understand the IT investment priorities of retail banks in Europe and North America in relation to the mobile banking channel.
- Receive guidance on why serving the unbanked segment of society represents mobile banking’s best opportunity for significant growth.
For more information, please visit :
http://www.aarkstore.com/reports/Mobile-Banking-Over-hyped-Gimmick-or-Credible-21st-Century-Banking-Channel-Strategic-Focus–15042.html
Or email us at press@aarkstore.com or call +919272852585
Special offer till 31th Dec 2009
About the Author
Aarkstore Enterprise is a leading provider of business and financial information and solutions worldwide. We specialize in providing online market business information on market research reports, books, magazines, conference at competitive prices, and strive to provide excellent and innovative service to our customers. Our customers include more than 700 leading financial institutions, professional service firms, consulting, law and accounting firms and other corporations throughout the world.
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