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Home theater audio market perspective – home theater, audio, market perspective – HC Network Appliance Industry
90s of last century, home audio rush around the way forward, is considered the last piece of fat meat consumer electronics market, however, the year 2000, audio market is gradually cooling, and thus embarked on an industry Landslide road. This paper attempts to demand and supply, home theater sound perspective on the industry analysis: (A) Demand 1. Product demand One, in theory, increase demand for products Theory, our home theater in a growth stage. 2005 1? In June, the macro economy works well, people’s living standards, further development of cultural entertainment, home theater should be said that the consumption potential, the demand for cinema sound should be “gone up.” Present, China has a rate per one hundred family situation, the TV was 110.0%, DVD players was 41.0%, while the home theater set machine (AV Amplifier + system more speakers) is only 12.7%; for the economic development of Shanghai, TV ownership rate as high as 153.6%, 56.5% players, home theater, but only 19.3%, even with the music center, it only reached 33.6%. Owns a home theater and TV ownership rate difference of up to 97.3 percent, and the player’s ownership gap reached 28.3 percent. Per one hundred family owns a video appliances Click here to view all news photos Can be seen from the above data, the current reality of China home theater also has a very low rate, with color TV, DVD player there is a big gap between the market demand potential. In addition, the past two years, the rapid advance of China’s real estate, home theater audio on demand will have a certain stimulus. These combination of factors, from the theory reflects the existence of a huge home theater market demand for space. Second, improve the sound quality as the primary demand, wireless and intelligent as a new requirements. In consumer home theater-quality indicators research, the HC International, found that consumers of home theater sound, “sound effects” refer to the highest rate of dissatisfaction. As audio-visual entertainment to meet consumer demand for home theater products, with better sound quality should be the necessary conditions. Consumer channel home theater sound quality is fundamentally dissatisfied with the current audio technology, defects caused. A considerable number of domestic audio manufacturer, little investment in technology R & D is not even the basic inputs, technological innovation almost no, practitioners have the “fortune” business attitude. Research in the project, there are 28.8% of the respondents think that 5.1-channel home theater “operational complexity, using a lot of trouble.” HC International’s research shows that consumers are generally reflect the existence of connected home theater audio products cumbersome, affecting appearance; operation complicated and difficult to grasp and so on, some consumers and even direct application of Bluetooth technology to achieve the various parts of home theater wireless connectivity, intelligent operation proposal. HC International believes that with the home theater industry, intensifying competition and the “3C” the overall trend of convergence uncertainties, is bound to be more mature and advanced technology for home theater products to provide consumers with more choices. III meet in the function based on the “furniture” of a home theater audio needs of a major feature. 2005 first half, HC International, consumer surveys show that consumer demand for home theater audio with the following features: home theater functionality to meet the demand is still the focus of the look of furniture, home theater audio features of the demand significantly. Consumers in the home theater sound more and more prominent aspects of individual needs, in addition to meet the functional requirements, the new elegant designs become prominent features of consumer demand, home theater audio performance of the “furniture” of demand trends. Combination of HC International, the long-term observation of the home appliance industry, consumers found the appearance of large household appliances have become increasingly prominent trend of demand for furniture. Home theater audio series, most prominently placed in the living room, the appearance of simple, generous and with the integration of a home is an important factor in consumers optimistic. The development of modern appliances to make household appliances more than household appliances, to a certain extent, been given furniture meaning. Thus, large appliances to meet the functional requirements, in appearance and decorated with modern family living in the organic integration of culture. 2. Price demand One, the price of consumer demand Demand for home theater consumer price Click here to view all news photos
Note: The above data comes from, “HC International, 2005, home theater audio market research” One, two or more cities Bacheng home theater audio consumers located in the more than 4000 yuan.
HC International, according to a survey first half of 2005 the consumer price of home theater audio products, acceptance is: the price at 4000? 5999 yuan / set within the range of 35.14% of consumers who accept the attitude; 6000? 8,000 yuan / set within the range of 12.61% of the consumer acceptance; 80000? 10,000 yuan / sets the price is still 9.91% of consumers are willing to accept; even if the price of the yuan, rising proportion of consumer acceptance to 20.72%; Obvious that the current urban consumers on the price of home theater audio needs mainly in the four thousand dollars, of which the price in 4000? 6000 yuan / set range, the strongest desire of consumer demand, the ratio reached 35.14%. Thus, from 4000 to 6000 is within the scope of the price demand theater sound “key.”
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