Active Matrix
The Nike+ FuelBand measures activity in NikeFuel, ready for your NikeLife (Engadget)
While Nike might have beat competitors like the MotoACTV and Jawbone Up to the
active bracelet market over two years ago, its original endeavor, the Nike+
SportBand, was getting long in the tooth. That changes today with the
introduction of the far sleeker Nike+ FuelBand. It’s much in the vein of the
original, except boasts a more attractive 20 LED dot-matrix display and can
measure activity in a new unit the company calls NikeFuel. That latter bit is
a normalized score that unlike calories “awards equal points for the same
activity regardless of physical makeup.” We’ll have to see about that, but
we’re definitively smitten with its design and that row of colorful LEDs that
progressively fills as one gets closer to reaching their intended goal. The
$149 pre-orders go live on the company’s online store at 5PM ET, but those
interested ought to peep the PR and video after the break.
Continue reading _The Nike+ FuelBand measures activity in NikeFuel, ready for
your NikeLife_
The Nike+ FuelBand measures activity in NikeFuel, ready for your NikeLife
originally appeared on Engadget on Thu, 19 Jan 2012 12:57:00 EDT. Please see
our terms for use of feeds.
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